-2023-

Annual Impact Report

Thanks to the support of our readers and members, we made a huge impact this year through our education, advocacy, and collaboration with community partners. Check out what we accomplished below.

Education

Outdoor Safety & Leave No Trace

This year, we reached more than 530,000 potential public land visitors across our website, social media profiles, email newsletter, training webinars, and public awareness and education advertising campaigns. Below is a summary of our performance from January 1 – December 2, 2023. NOTE: We will update these numbers at the end of December a final time.

WEBSITE & BLOG

Nearly a half-million people visited thenextsummi.org this year to read a news article, learn from a free resources, sign up for a training webinar, or plan a hike or climb with one of our 100+ fourteener route, dispersed camping, and trail guides.

0
Website Visitors

SOCIAL MEDIA

Across our Facebook, Instagram, Twitter, LinkedIn, and Pinterest channels, we’ve accumulated more than 35,000 followers. We share educational content, ‘how-to’ guides, promote our skill-building webinars, and help inspire our community to responsibly explore public lands.

0
Social Followers
0
Facebook Reach
0
Instagram Reach
0
Twitter Impressions
0
Pinterest Reach

EMAIL NEWSLETTER

We continue to expand our email newsletter subscriber list, with an active newsletter shared every other week that consistently exceeds industry benchmark standards with a 45-55% open rate and a 5-6% open rate. We plan to increase the number and type of emails we share in 2024,

0
Email Subscribers

TRAINING WEBINARS

This year, we hosted 9 free skill-building webinars focused on a variety of topics, like ‘Winter 14er Safety’, ‘Avalanche Awareness for Beginners’, ‘Mountain Wilderness Survival’, and ‘Introduction to Colorado Dispersed Camping.’ Our goal for 2024 is to host 12 webinars with 2,000 registrants. 

0
Webinar Registrants

PUBLIC AWARENESS CAMPAIGNS

This year, we launched our inaugural stewardship ad campaigns to build awareness about important safety and conservation best practices for outdoor recreation. We have two ongoing campaigns: 

1) Altitude Sickness Awareness, 

2) The 7 Care for Colorado Principles

Here are our overall campaign statistics and examples of our ad creatives for the two campaigns.

0
Ad Campaign Clicks
0
Ad Campaign Reach
0
Ad Campaign Impressions

AD CAMPAIGN OPTIMIZATION

Both of our ongoing public awareness campaigns are high-performing, with cost-per-click and cost-per-impression metrics that are significantly above industry benchmarks. 

This allows us to reach more people and make every dollar of support go further and have as big an impact as possible on the mountains and public land.

The Next Summit is committed to using our resources efficiently to inform, educate, and empower the public with safety and conservation skills, knowledge, and mindsets.

THE NEXT SUMMIT

BENCHMARK STANDARD

COST PER CLICK (CPC)

$ 0
Our CPC
$ 0
CPC | Benchmark

COST PER 1000
IMPRESSIONS (CPM)

$ 0
Our CPM
$ 0
CPM | Benchmark

Advocacy

Outdoor Recreation & Conservation

We’ve worked hard this year as a founding member, executive committee member, and Secretary of the Fix CRUS Coalition, a multi-sector alliance of more than 43 organizations working together to protect outdoor recreation access in Colorado by strengthening the state’s recreational use statute. This is our main advocacy project, aimed at securing access to Mt Lindsey & Mt Lincoln, two closed fourteeners.

The Next Summit plays many coalition roles: We update the website, write the newsletter, and manage the social media channels, work with the media, testify at hearings, research & draft legislation, join executive committee calls, and coordinate grassroots outreach.

0
Hours Donated
$ 0
Volunteer Impact
$ 0
Spent Advocating
0
Signatures Gathered

Collaboraton

Coalitions & Community Partnerships

We cannot do this work alone. We are committed to working with the entire outdoor recreation community to achieve our mission, including local and state government, search and rescue teams, recreation non-profits, land owners, land managers, conservation groups, the private sector, and the general public. Here’s how we’ve worked with our partners this year.

We are a member of these groups:

  • Care for Colorado Coalition
  • Fix CRUS Coalition
  • Protect our Winters
  • CO Outdoor Business Alliance
0
Individual Partnerships
$ 0
Donated to Partners
0
CRUS Coalition Partners

Planning for Next Year: 2024

We have big plans for 2024: Doubling our reach to 1,000,000, educating more than 2,000 people in our free training webinars, and launching new awareness ad campaigns and advocacy projects with our partners. Check out what we have in store below.

2024 Mountain Skills Webinar Series

Ideas for our 2024 series include:

  • Avalanche Awareness 101
  • Intro to Wilderness First Aid
  • How to Forage in Colorado

Avalanche Awareness Public Ad Campaign

We are working on a new public ad campaign for Facebook, Instagram, and Twitter featuring avalanche safety advice.

2024 Next Summit Member T-Shirt

Get ready to show off your membership with our 2024 Next Summit Member T-Shirt! They will ship out by February, 2024.

Be Part of the Solution: Join Us!

We have a vision of a Colorado outdoor recreation ecosystem where everyone has access to the skills, knowledge, gear, and mindset necessary to safely and responsibly explore the mountains and public land. We are working hard every day to make that vision a reality, but we cannot do it alone. Join our movement as a member for $5 to fuel our impact and make a positive, lasting impact on the Colorado outdoor recreation community. 

14er Planner

Get my Free Colorado 14ers Planner!

Become a subscriber and download my spreadsheet planner with all 58 peaks listed in the best order to climb them.

We keep your data secure; Unsubscribe anytime at the bottom of our emails.

14er Planner

Download my Colorado 14ers Planner for Your Next Summit!

Become a newsletter subscriber and get my free spreadsheet planner with all 58 peaks in the perfect order to climb them.

We keep your data secure; Unsubscribe anytime at the bottom of our emails.