Campaign Overview
In October, we launched the “Stay the Trail” Leave No Trace (LNT) Education Campaign, a pilot initiative aimed at raising awareness about the importance of staying on established trails to protect Colorado’s wilderness. This campaign targets outdoor enthusiasts across Colorado and emphasizes responsible recreation through educational content. The campaign will continue through the end of November, and based on its success, we’re planning a larger, extended campaign for Spring/Summer/Fall 2025.
Your support has been vital to bringing this campaign to life. Here’s a snapshot of our impact so far, thanks to your contributions!
Campaign Results to Date
- Total Investment: $271.85
- Reach: 77,857 unique accounts, with an average frequency of 1.7, meaning each user saw our message nearly twice.
- Total Impressions: 132,484 (each impression represents an instance of our ad being displayed).
- Engagement:
- Landing Page Views: 890 people took the time to visit our “Stay the Trail” campaign landing page, where they could learn more about Leave No Trace principles and explore resources.
- Total Clicks: 2,744 clicks on various links across the campaign, showing strong interest in our educational content and resources.
- Click-Through Rate (CTR): 0.67% per impression and 2.07% for the call-to-action, indicating engagement with our message.
Cost-Effectiveness of the Campaign
Cost Per 1,000 Impressions (CPM): $2.05
For every thousand times our ad was shown, we spent just over $2—maximizing the reach of every dollar.Cost Per Click (CPC): $0.10
This low CPC reflects efficient spending, with each click costing just 10 cents, allowing us to drive thousands of interactions affordably.Cost Per Action (CPA): $0.31
Actions include clicks, views, and engagement on the landing page, showing that our campaign is efficiently converting impressions into meaningful interactions.
October Campaign Performance
Reach & Impressions
Click-Through Rate & Cost Effectiveness
Engagement Breakdown
Landing Page Engagement
The campaign’s landing page provides valuable resources to help users understand the importance of staying on trails. Visitors can watch informative videos, test their knowledge with quizzes, and download tip cards to apply Leave No Trace principles on their adventures. The page is designed to foster a deeper understanding of why responsible recreation matters and how small actions, like staying on trails, protect delicate ecosystems.
The Impact of Your Support
With over 77,000 people reached and nearly 900 visiting our landing page, your support is already making a tangible difference. Every dollar invested has allowed us to reach more people with critical Leave No Trace messaging, making Colorado’s trails safer and more sustainable for everyone.
Looking Ahead
This initial phase is just the beginning. We’re gathering insights from this pilot campaign to refine and expand our approach for next year. Our plan for 2025 is to run this campaign through the spring, summer, and fall seasons, ensuring that our “Stay the Trail” message reaches as many outdoor enthusiasts as possible during the peak hiking months.
With your ongoing support, we’ll be able to broaden our reach, create new educational content, and make a lasting impact on Colorado’s wilderness. If you’re not yet a member, consider joining us in this mission. For as little as $5 a month, you can help us fund campaigns like this one and protect the trails we all love.
Thank you for being part of The Next Summit community and supporting responsible recreation!
Let’s continue to keep Colorado’s backcountry beautiful—one step at a time.
